How to Write An Engaging Church Welcome Letter 

An engaging church welcome letter is message to make new church-goers feel welcome. Ever felt important when a brand you visited for the first time sends you a follow-up email or letter specifically curated for you? It's a beautiful feeling that someone cares for you. A small thoughtful gesture can change the perspective of first-time visitors.

Muhammad Jahangir

September 17, 2021

 Ever felt important when a brand you visited for the first time sends you a follow-up email or letter specifically curated for you? It's a beautiful feeling that someone cares for you. A small thoughtful gesture can change the perspective of first-time visitors. A follow-up welcome letter is important for churches to embark on how thoughtful you're for your visitors. 

Writing a Church welcome letter seems a difficult task while sending it to first-time visitors. For someone who has not visited a Church in years, a vaguely written letter can be oddly intimidating. Too much stress on coming back may also make the Church look bad because attending a service should be something people do without any pressure. The real beauty lies in it. So, what can you do to write an engaging church welcome letter? 

7 Tips to Write an Engaging Church Welcome Letter 

1. Be Concise 

Always keep the follow-up letter short. Remember that you're not writing a newsletter or an article. It's a Church Welcome Letter for someone who is visiting your church for the first time. You don't want to leave a too pushy impression. 

2. Invest in Quality Envelopes 

What do you do when you open your mailbox? You open the most appealing envelope first and that's how it works. Invest in good-quality envelopes with prints that align with your Church motto. Use colors and a Church stamp to seal the envelope. It leaves a very good impression that someone has personally written a letter and wax sealed it. 

3. Address the Receiver Directly 

You have to address the receiver directly with their first name to make them understand you're communicating with them. There should be no impression that the letter is a general template used for first-time visitors. Such wordings will leave the letter lying on the table without any promise of your visitor revisiting. For Example: 

Dear Mr. Paul, 

We're so pleased to have you…. 

4. Make the Receiver Feel Important 

The tone of the whole letter should be you-oriented. It must make your visitor feel that he is an important person for the Church even if he has visited once. Everyone wants special treatment whether it is a Church or a restaurant. It makes the visitors feel worthy of their visit and that is the whole purpose of the church welcome letter. For example, 

"...I'm glad you were able to attend and found your visit to be inspiring, meaningful, and even challenging. It was incredible of you to take out some time for your spiritual peace…" 

5. Add Social Media Links/Handles 

The best follow-up letter always has links and information to important social media platforms. By leaving your social media links, you're inviting them to have a look over your profile. It's a great way to engage your visitors in your online community. 

"...If you want to know more about us, here is the link [Add website link] to our website for detailed information…" 

6. Add Contact Details 

You have to leave your contact details like cell phone number and email address for your visitor. It's a great way for the church leadership and congregation to stay connected with anyone who wants to reach out personally. It also welcomes your visit to ask any questions or share feedback by having the feeling of connection with the church administration. Example: 

"We're always there for you if you have any queries, suggestions, complaints, and feedback for us. 

[Pastor Name] 

[Pastor's Contact Number]" 

7. Leave a Question 

Lastly, try to ask a question that has a basic answer. This leaves the ball in the visitor's court when you end a Church Welcome Letter with a question. Ask them about their visit and how they felt about the entire service. A strong welcome follow-up can initiate a response and that's what we're trying here. 

5 Major Don'ts While Writing a Church Welcome Letter 

1. Avoid the Church Lingo in the letter as it can make them confuse and uninterested as a first-time visitor. Remember, this is someone who has started coming to Church for a long time. 

2. Don't pressurize the visitors to come back again. If they have started this on their own, they don't want to feel enforced for another visit. 

3. Avoid long and unnecessary information in the follow-up letter. The information on church history or upcoming events can be seen on your website as well. 

4. Avoid copy-pasted welcome templates. They are boring and never promise a response. 

5. Don't write lengthy follow-up letters. No one wants to know what you're doing currently at the Church. 

Sample for Church Welcome Letter 

Hello Ruth, 

We're so glad you joined us this Sunday! It was so incredible of you to take some time out for your inner peace. We'd love for you to learn more about us at our website: [Add website here]. You can also connect to our Facebook, Youtube, and Podcast through our website. 

We would love to send you a gift for the courage you showed at the service that was inspiring, fun, and even challenging. Could we know your postal address to send that? 

Let me know if you have any questions, I'll be there for you. 

Pastor Name 

Church Name 

Pastor Contact Number 

Be impactful writing a Church Visitor letter. Your one act of thoughtfulness can help the visitor directed back to you. Are you sending follow-ups to your visitors? Is it helping to make them revisit again? If not, this is the time to change your follow-up strategy.


Author Bio

MJ is an SEO expert working at Text In Church, a great church communication tool, and loves to write occasionally. He loves mountains and believes in the power of kindness, empathy and honesty.

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