First impressions matter. For churches, creating a lasting impression on first time visitors is likewise crucial to cultivating your community.
A personal and intentional way of extending this welcome is through sending a visitor letter.
Why does this work? A personally written notes welcomes attendees on their visit and invites them to return and be a part of the church body.
In this article, we'll provide examples of what an effective church visitor letters looks like - one that make visitors feel welcome and encourages them to come back.
Why send a visitor letter?
Sending a visitor letter is an excellent way to create a personal connection with visitors and show that you value their presence. It expresses gratitude for their visit and invites them to come back. By doing so, visitors are more likely to return and become regular attendees.
Key Elements of an Effective Visitor Letter
There are a million possibilities of what you might want to say to your visitors. It's easy to get bogged down on what and what not to incorporate. It we really dial it back and cut down the content of an effective visitor letter to its bare bones, these would be the components you might need.
- Personalization: Address the visitor by name, if possible. This shows that you value them as an individual and not just as a number.
- Gratitude: Express appreciation for their visit and let them know that their attendance was valued.
- Invitation: Invite the visitor to return and let them know that they are always welcome.
- Information: Provide details about your church, such as service times, programs, and events.
- Contact Information: Include contact information for the church, such as the phone number, email address, and website.
Examples of Effective Church Visitor Letters
Dear [Visitor's Name],
We are delighted that you chose to worship with us at [Church Name] on [Date]. Your presence was greatly appreciated, and we hope that you felt welcomed and inspired during your time with us. Our church is a community of believers who are passionate about spreading the love of Christ and making a difference in the world.
Our service times are [Service Times], and we have several programs and events throughout the week that may interest you. Please visit our website, [Website URL], to learn more about our church and the many ways you can get involved.
Thank you for being our guest, and we hope to see you again soon!
We are thrilled that you joined us for worship at [Church Name] on [Date]. We hope that your time with us was meaningful and that you experienced the love of God during your visit. Our church is a community of believers who are committed to making a difference in the world by spreading the gospel and living out our faith.
We would like to invite you to join us again for worship, prayer, and fellowship. Our services are held every [Service Times]. We also have various programs and events throughout the week such as [Your Church Programs]. To learn more and connect with us, you can visit our website, [Website URL], to learn more about our who we are and the many ways you can get involved.
We’re so glad you visited and we hope to see you soon!
While a seemingly simple gesture, sending a visitor letter is an effective way to make visitors feel welcome. It invites them to your community, and encourages them to return for a visit. By personalizing the letter, expressing gratitude, extending an invitation, providing information, and including contact details, your church can create a lasting impression and foster a relationship with visitors.
💡 Tip: If your church service is looking to level up in term of online engagement, be sure to download our free resource, the Ultimate Guide to Online Church Engagement.
Who We Are
Altar Live is an online church platform designed for faith communities to live stream services and host interactive and engaging events.
Whether in your browser or mobile device, our simple, intuitive platform gathers your people together online in real time. Here, they can worship together in watch parties, freely socialize at virtual tables together, and find private places to pray with each other.
With a church platform like Altar Live, anyone can easily create an engaging online church service that has the ability to bring people together regardless of location.
The Altar Live team is honored to be able to provide video conferencing software, consulting & training for churches, reach every person on the other side of the screen, and create a community online.
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